Govino

Powering the comeback of a category pioneer

Govino

Industry

Consumer Packaged Goods

What We Did

Go-to-Market Strategy
Visual Identity
Website Design
Packaging

When imitators flood the shelves, how does a pioneer reclaim the spotlight?

Govino made their mark in 2008 with the launch of shatterproof wine glasses featuring a distinctive thumb notch. Unlike traditional plastic cups, it was a sophisticated, glass-like alternative, quickly becoming a Napa Valley favorite.

Over a decade later, the category had caught up, leaving Govino, a first mover, struggling to generate consumer interest and distinguish itself from a growing crowd of lower-priced competitors.

We partnered with Govino to revitalize the brand and visual identity and reassert its relevance for modern consumers.

Working with Redscout was a truly energizing experience. Their team brought not only a sharp attention to detail but also a creative instinct that helped us reimagine Govino in a more elevated, relevant, and inspiring way. The work didn’t just hit the mark—it gave us renewed excitement about what the brand will become.

Justin Sternberg

Chief Executive Officer

The relaunch: Born in Napa Valley, designed for everyday life.

As part of our repositioning, we elevated Govino from a practical solution to a stylish complement, designed for everything from casual gatherings to elegant outdoor celebrations. This shift sparked a new approach to design and storytelling—one that spotlighted Govino’s signature feature, turning it into a symbol of modern entertaining.

At the heart of the rebrand is the iconic thumb-notch design, which inspired a new visual identity that balances technical precision with a celebration of joyful moments.

To bring the visual identity to life, we reimagined every brand touchpoint, from logo and packaging to website and lifestyle photography, crafting a cohesive experience that felt polished yet inviting.

Redscout came to the table with insights, creativity, and professionalism (and a little cheekiness) that put our minds at ease. They didn’t just give our brand a facelift— they helped us discover our voice, and the way to reconnect with our customers.

John McNally

EVP Commercial Sales

Impact

A future-forward brand reclaiming the market one retailer at a time.

With a bold new identity, Govino has reintroduced itself—revamping its website and making a striking return to shelves. Resulting in:

New Retail Partners: Launched in specialty stores Uncommon Goods, Zabars, and Joy

Increase in sales: 7x increase in total online sales and 11x increase in sales driven by email marketing.

Status

Expanding the portfolio to own new occasions.

The brand refresh served as a catalyst for reimagining the product portfolio. Recently, Govino reintroduced a beer SKU, which has since become the top selling set on its website. With more SKUs in development, Govino is re-establishing its position as the shatterproof glassware of choice wherever you are.