Govino

Powering the comeback of a category pioneer

Govino

Industry

Consumer Packaged Goods

What We Did

Go-to-Market Strategy
Visual Identity
Website Design
Packaging

When imitators flood the shelves, how does a pioneer reclaim the spotlight?

Govino made their mark in 2008 with the launch of shatterproof wine glasses featuring a distinctive thumb notch. Unlike traditional plastic cups, it was a sophisticated, glass-like alternative, quickly becoming a Napa Valley favorite.

Over a decade later, the category had caught up, leaving Govino, a first mover, struggling to generate consumer interest and distinguish itself from a growing crowd of lower-priced competitors.

We partnered with Govino to revitalize the brand and visual identity and reassert its relevance for modern consumers.

Working with Redscout was a truly energizing experience. Their team brought not only a sharp attention to detail but also a creative instinct that helped us reimagine Govino in a more elevated, relevant, and inspiring way. The work didn’t just hit the mark—it gave us renewed excitement about what the brand will become.

Justin Sternberg

Chief Executive Officer

The relaunch: Born in Napa Valley, designed for everyday life.

As part of our repositioning, we elevated Govino from a practical solution to a stylish complement, designed for everything from casual gatherings to elegant outdoor celebrations. This shift sparked a new approach to design and storytelling—one that spotlighted Govino’s signature feature, turning it into a symbol of modern entertaining.

At the heart of the rebrand is the iconic thumb-notch design, which inspired a new visual identity that balances technical precision with a celebration of joyful moments.

To bring the visual identity to life, we reimagined every brand touchpoint, from logo and packaging to website and lifestyle photography, crafting a cohesive experience that felt polished yet inviting.

Redscout came to the table with insights, creativity, and professionalism (and a little cheekiness) that put our minds at ease. They didn’t just give our brand a facelift— they helped us discover our voice, and the way to reconnect with our customers.

John McNally

EVP Commercial Sales

Impact

A future-forward brand reclaiming the market one retailer at a time.

With a bold new identity, Govino has reintroduced itself—revamping its website and making a striking return to shelves. Resulting in:

New Retail Partners: Launched in specialty stores Uncommon Goods and Zabars

Increased Sales: Up 25% YTD and have exceeded previous months' sales every month in 2025, signaling energy and excitement for refreshed SKUs

Status

Expanding the portfolio to own new occasions.

The brand refresh served as a catalyst for reimagining the product portfolio. Recently, Govino reintroduced a beer SKU, which has since become the top selling set on its website. With more SKUs in development, Govino is re-establishing its position as the shatterproof glassware of choice wherever you are.