Redscout news from here and there


News

Movers & Shakers: Bark, Rula, TRI and more

Campaign

June 18, 2026

At Cannes Lions this year, marketers expect AI conversations to go from theoretical to practical

Marketing Brew

June 18, 2026

Redscout Introduces The AI-Powered Marketing Accelerator to Help Brands Turn AI Ambition into Action

Roastbrief

June 11, 2026

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers

Digiday

May 19, 2026

Views

Redscout at 25

Redscout at 25

The work we do today would be unrecognizable to us 25 years ago, and that's the point.

By Ivan Kayser

What do Claire’s, Whole Foods, and the 49ers have in common?

What do Claire’s, Whole Foods, and the 49ers have in common?

They’re on our list of Dream Projects ripe for reimagination.

By Leah Brier Bienstock

We went to Expo West and It’s Official: Everyone Wants to Live Longer

We went to Expo West and It’s Official: Everyone Wants to Live Longer

From women’s health to sports performance, brands are reframing wellness through the lens of living longer and better.

By Jasmeet Gill

Silent Killer: The Loss of Brand Clarity

Silent Killer: The Loss of Brand Clarity

An exploration of how small, often overlooked missteps quietly erode brand clarity over time and the four common pitfalls brands must avoid to stay sharp and distinct.

By Jess Manganelli