Redscout news from here and there
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Creativity Predictions: 8 Themes to Watch in 2026→
Ad Age
January 06, 2026
What’s next in sports sponsorships, according to marketers→
Marketing Brew
January 05, 2026
2026 Marketing Trends: What’s Next for AI, Agencies, Creativity, Media and More→
Ad Age
January 05, 2026
Architected For AI: The Brands That Will Be Seen→
Leah Brier Bienstock, Head of Strategy & Jess Manganelli, Head of Client Services
December 16, 2025
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How AI Brands Are Humanizing Themselves
As AI adoption surged in 2025 amid growing scrutiny, brands turned to human-centered storytelling to make emerging technology feel more familiar, emotional, and approachable.
By Redscout
The Anti-Trend: Why basic brands are standing out
At Expo West, Less Was More: In a sea of functional, benefit-packed products, the most memorable brands were the simplest—those doing one thing incredibly well.
By Kailyn Moore and Ashley Shaffer
Here’s When You Should Hire a Brand Consultancy
In 2024, marketing decision-makers have more choices than ever when it comes to hiring an agency.
By Yowana Wamala
Navigating the “And Consumer” Who Wants It All
We all contain multitudes. Just look at the rise of “splurgy” and “stingy”.
By Francis Coyne
