Redscout news from here and there
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The Future of Women's Sports: Three Predictions for 2026→
Ashley Shaffer, CMO
October 30, 2025
Redscout Promotes Brier Bienstock And Gill→
GDUSA
October 23, 2025
What brands can learn from Gen Z’s 2010s nostalgia→
AdAge
October 15, 2025
Redscout Ups Brier Bienstock, Gill To Senior Strategy Posts→
MediaPost
October 06, 2025
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How AI Brands Are Humanizing Themselves
As AI adoption surged in 2025 amid growing scrutiny, brands turned to human-centered storytelling to make emerging technology feel more familiar, emotional, and approachable.
By Redscout
The Anti-Trend: Why basic brands are standing out
At Expo West, Less Was More: In a sea of functional, benefit-packed products, the most memorable brands were the simplest—those doing one thing incredibly well.
By Kailyn Moore and Ashley Shaffer
Here’s When You Should Hire a Brand Consultancy
In 2024, marketing decision-makers have more choices than ever when it comes to hiring an agency.
By Yowana Wamala
Navigating the “And Consumer” Who Wants It All
We all contain multitudes. Just look at the rise of “splurgy” and “stingy”.
By Francis Coyne
