Redscout news from here and there

News

Gen Zalpha Is A Mirror: How Brands Can Better Resonate With Teens→

Forbes

July 27, 2026

Redscout Appoints Michael Keany as CEO→

RoastBrief

July 23, 2026

Redscout Appoints New CEO To Usher In the Next 25 Years→

Adweek

July 22, 2026

Reality Bytes→

BrandNew

July 16, 2026

NASCAR rebuilds its commercial engine to tempt back motorsports fans→

DIGIDAY

July 13, 2026

The World Cup’s hydration breaks are lucrative. Are they worth frustrating fans?→

Marketing Brew

July 09, 2026

Movers & Shakers: Bark, Rula, TRI and more→

Campaign

June 18, 2026

At Cannes Lions this year, marketers expect AI conversations to go from theoretical to practical→

Marketing Brew

June 18, 2026

Redscout Introduces The AI-Powered Marketing Accelerator to Help Brands Turn AI Ambition into Action→

Roastbrief

June 11, 2026

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers→

Digiday

May 19, 2026

Kellogg’s Toys Are Back, Because Marketing as We Knew It Is Gone→

Advertising Week

May 13, 2026

Not Every Trend Is Worth Chasing→

Erica Bond, Senior Strategist

May 04, 2026

Legacy retailers are increasingly teaming up on shop-in-shops in a bid for relevance→

Modern Retail

May 04, 2026

Movers & Shakers: Aspen Dental, Blue Bunny, Droga5 São Paulo and more→

Campaign

April 30, 2026

5 Tips To Land The Perfect Product Or Brand Name→

Yowana Wamala, Growth Director

March 26, 2026

As sports marketing goes stratospheric, where are the still-green opportunities?→

The Drum

February 26, 2026

Redscout Wins 3 Accounts, Focuses On Brand Growth→

MediaPost

February 23, 2026

Movers & Shakers: PepsiCo, Redscout, Six+One and more→

Campaign

February 19, 2026

Booms & Shakes: The creative industry's first big shifts of 2026→

Creative Boom

January 29, 2026

How the Gap Between Luxury and Affordability Will Shape Retail in 2026→

eMarketer

January 16, 2026

Movers & Shakers: Dave’s Hot Chicken, Goodwipes, National University and more→

Campaign

January 08, 2026

Creativity Predictions: 8 Themes to Watch in 2026→

Ad Age

January 06, 2026

What’s next in sports sponsorships, according to marketers→

Marketing Brew

January 05, 2026

2026 Marketing Trends: What’s Next for AI, Agencies, Creativity, Media and More→

Ad Age

January 05, 2026

Architected For AI: The Brands That Will Be Seen→

Leah Brier Bienstock, Head of Strategy & Jess Manganelli, Head of Client Services

December 16, 2025

The Future of Women's Sports: Three Predictions for 2026→

Ashley Shaffer, CMO

October 30, 2025

Redscout Promotes Brier Bienstock And Gill→

GDUSA

October 23, 2025

What brands can learn from Gen Z’s 2010s nostalgia→

Lila Ablimit

October 15, 2025

Redscout Ups Brier Bienstock, Gill To Senior Strategy Posts→

MediaPost

October 06, 2025

Question of the Week: Marketers share POV on up-and-coming brands→

Campaign

October 02, 2025

Movers & Shakers: Rakuten Viki, Gerber, T-Mobile and more→

Campaign

October 02, 2025

Why marketers are hiring agencies to fill fractional roles on in-house teams→

Ad Age

September 30, 2025

Govino’r Go Home→

Brand New

September 22, 2025

Coworking with Ashley Shaffer →

Marketing Brew

September 15, 2025

As women’s sport boom continues, where are the unheralded marketing opportunities?→

The Drum

September 15, 2025

Govino Rebrand→

Packaging Of The World

September 12, 2025

How Gen Z is driving the next era of sports fandom→

Rachael Sherman, Associate Strategy Director

August 19, 2025

Redscout Gives Seattle Reign FC a Sleek and Regal Rebrand→

August 08, 2025

Redscout CMO Ashley Shaffer on Staying Motivated and Curious→

MUSE by Clios

July 23, 2025

9 creative campaigns to know about today→

Ad Age

July 22, 2025

Post Rebrand, Seattle Reign FC Is Looking for the Jewel in Its Crown →

AdWeek

July 16, 2025

Redscout Puts Seattle Reign Back On The Front Foot→

GDUSA

July 14, 2025

For Brands Under Pressure, Strategy's Not A Move, It's A Multiplier→

Leah Brier Bienstock, Senior Strategy Director

July 14, 2025

Long May She Reign→

Brand New

July 03, 2025

Brands broke trust on Pride—here’s how they can earn it back→

ANTONIO SERROS, Senior STRATEGIST

June 26, 2025

Redscout CMO Ash Shaffer Honored as Adweek 50 Top Industry Leader→

ADWEEK

June 03, 2025

On the Bridge Between Brand and Audience→

FLORA CHAN, HEAD OF DESIGN

June 03, 2025

Humanize Your Brand to Build Bridges Across Deep Divides→

Susan Lavington, Redscout Client

May 15, 2025

Redscout's Mia Jones on Gen Z's dining attitudes and how they differ from Boomers→

FORTUNE

April 19, 2025

Gen Z Doesn’t Want Your Brand Values—It Wants Your Platform→

Antonio Serros, Senior Strategist

April 02, 2025

Nostalgia Marketing—Best Practices for Brands→

Dan Pratt, Strategy Director

March 21, 2025

Redscout CMO Ash Shaffer on how brands can leverage media partnerships in 2025→

Modern Retail

February 17, 2025

Redscout CEO Ivan Kayser on the Return to Office Industry Divide→

WorkLife

January 16, 2025

Redscout CEO Ivan Kayser Shares Thoughts on Celebrity and Influencer Marketing Campaigns→

Modern Retail

December 23, 2024

Why Brands Are Opting Out Of Full Rebrands→

Ivan Kayser, CEO

December 11, 2024

Netflix’s Moments is Its Latest Effort to Capitalize on Fandom→

Marketing Brew

November 20, 2024

Best Buy Reimagines Its Role in Bringing Tech to Life for Customers→

Best Buy

July 24, 2024

Striding Solo: New Logo and Identity for Stride Health by Redscout→

BRAND NEW

July 23, 2024

Redscout’s Ashley Shaffer on Why More Brands Should Make Women’s Sports Their Business→

Ashley Shaffer, CMO

June 20, 2024

This Too Shall Compass: New Logo and Identity for Nomad Health by Redscout→

Brand New

January 12, 2024

Views

Redscout at 25

The work we do today would be unrecognizable to us 25 years ago, and that's the point.

By Ivan Kayser

What do Claire’s, Whole Foods, and the 49ers have in common?

They’re on our list of Dream Projects ripe for reimagination.

By Leah Brier Bienstock

We went to Expo West and It’s Official: Everyone Wants to Live Longer

From women’s health to sports performance, brands are reframing wellness through the lens of living longer and better.

By Jasmeet Gill

Silent Killer: The Loss of Brand Clarity

An exploration of how small, often overlooked missteps quietly erode brand clarity over time and the four common pitfalls brands must avoid to stay sharp and distinct.

By Jess Manganelli

From Craft to Catharsis: The Cultural Shifts That Will Drive 2026

Five forces that will shape marketing, culture and commerce in 2026.

By Ivan Kayser

How AI Brands Are Humanizing Themselves

As AI adoption surged in 2025 amid growing scrutiny, brands turned to human-centered storytelling to make emerging technology feel more familiar, emotional, and approachable.

By Redscout

The Anti-Trend: Why basic brands are standing out

At Expo West, Less Was More: In a sea of functional, benefit-packed products, the most memorable brands were the simplest—those doing one thing incredibly well.

By Kailyn Moore and Ashley Shaffer

Here’s When You Should Hire a Brand Consultancy

In 2024, marketing decision-makers have more choices than ever when it comes to hiring an agency.

By Yowana Wamala

Navigating the “And Consumer” Who Wants It All

We all contain multitudes. Just look at the rise of “splurgy” and “stingy”.

By Francis Coyne

How to Become an Accessibility Ally

Five learnings and resources to help brands and businesses take action.

By Sabrina Vanterpool

What is a North Star?

How North Stars work and a few examples of how they show up in the real world.

By Redscout

Ten Thoughts on Knowledge Management and Why it Matters

Mastering personal knowledge management: Discover 10 key insights on curating, organizing, and accessing information effectively—transforming mindless consumption into a creative advantage.

By Redscout

Lessons from (Quietly) Confident Brands

Exploring the power of quiet confidence: Discover how brands like Heath Ceramics, sweetgreen, and Aesop build lasting consumer loyalty through consistency, intention, and authentic storytelling—without the need for loud marketing stunts.

By Kyle Showen

Are We Entering a New Era of Hybrid Work?

Rethinking the future of work: As hybrid norms evolve, companies are reimagining meetings, office spaces, and collaboration to foster purpose, intention, and autonomy in the modern workplace.

By Char Baxter

A Call for More Creativity

Breaking free from the predictable: Explore how A24, thatgamecompany, and creative communities like Loot and DAOs challenge conventions, spark imagination, and offer fresh alternatives to mainstream entertainment.

By Sabrina Vanterpool