Redscout news from here and there


News

Brands broke trust on Pride—here’s how they can earn it back

BY ANTONIO SERROS, STRATEGIST

June 26, 2025

Redscout CMO Ash Shaffer Honored as Adweek 50 Top Industry Leader

ADWEEK

June 03, 2025

On the Bridge Between Brand and Audience

BY FLORA CHAN, HEAD OF DESIGN

June 03, 2025

Humanize Your Brand to Build Bridges Across Deep Divides

By Susan Lavington, Redscout Client

May 15, 2025

Views

The Anti-Trend: Why basic brands are standing out

The Anti-Trend: Why basic brands are standing out

At Expo West, Less Was More: In a sea of functional, benefit-packed products, the most memorable brands were the simplest—those doing one thing incredibly well.

By Kailyn Moore and Ashley Shaffer

Here’s When You Should Hire a Brand Consultancy

Here’s When You Should Hire a Brand Consultancy

In 2024, marketing decision-makers have more choices than ever when it comes to hiring an agency.

By Yowana Wamala

Navigating the “And Consumer” Who Wants It All

Navigating the “And Consumer” Who Wants It All

We all contain multitudes. Just look at the rise of “splurgy” and “stingy”.

By Francis Coyne

How to Become an Accessibility Ally

How to Become an Accessibility Ally

Five learnings and resources to help brands and businesses take action.

By Sabrina Vanterpool