Redscout news from here and there
News
Brands broke trust on Pride—here’s how they can earn it back→
BY ANTONIO SERROS, STRATEGIST
June 26, 2025
Redscout CMO Ash Shaffer Honored as Adweek 50 Top Industry Leader→
ADWEEK
June 03, 2025
On the Bridge Between Brand and Audience→
BY FLORA CHAN, HEAD OF DESIGN
June 03, 2025
Humanize Your Brand to Build Bridges Across Deep Divides→
By Susan Lavington, Redscout Client
May 15, 2025
Views
The Anti-Trend: Why basic brands are standing out
At Expo West, Less Was More: In a sea of functional, benefit-packed products, the most memorable brands were the simplest—those doing one thing incredibly well.
By Kailyn Moore and Ashley Shaffer
Here’s When You Should Hire a Brand Consultancy
In 2024, marketing decision-makers have more choices than ever when it comes to hiring an agency.
By Yowana Wamala
Navigating the “And Consumer” Who Wants It All
We all contain multitudes. Just look at the rise of “splurgy” and “stingy”.
By Francis Coyne
How to Become an Accessibility Ally
Five learnings and resources to help brands and businesses take action.
By Sabrina Vanterpool
