Redscout news from here and there
News
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers→
Digiday
May 19, 2026
Kellogg’s Toys Are Back, Because Marketing as We Knew It Is Gone→
Advertising Week
May 13, 2026
Not Every Trend Is Worth Chasing→
Erica Bond, Senior Strategist
May 04, 2026
Legacy retailers are increasingly teaming up on shop-in-shops in a bid for relevance→
Modern Retail
May 04, 2026
Views
Redscout at 25
The work we do today would be unrecognizable to us 25 years ago, and that's the point.
By Ivan Kayser
What do Claire’s, Whole Foods, and the 49ers have in common?
They’re on our list of Dream Projects ripe for reimagination.
By Leah Brier Bienstock
We went to Expo West and It’s Official: Everyone Wants to Live Longer
From women’s health to sports performance, brands are reframing wellness through the lens of living longer and better.
By Jasmeet Gill
Silent Killer: The Loss of Brand Clarity
An exploration of how small, often overlooked missteps quietly erode brand clarity over time and the four common pitfalls brands must avoid to stay sharp and distinct.
By Jess Manganelli
