Redscout news from here and there
News
5 Tips To Land The Perfect Product Or Brand Name→
Yowana Wamala, Growth Director
March 26, 2026
As sports marketing goes stratospheric, where are the still-green opportunities?→
The Drum
February 26, 2026
Redscout Wins 3 Accounts, Focuses On Brand Growth→
MediaPost
February 23, 2026
Movers & Shakers: PepsiCo, Redscout, Six+One and more→
Campaign
February 19, 2026
Views
We went to Expo West and It’s Official: Everyone Wants to Live Longer
From women’s health to sports performance, brands are reframing wellness through the lens of living longer and better.
By Jasmeet Gill
Silent Killer: The Loss of Brand Clarity
An exploration of how small, often overlooked missteps quietly erode brand clarity over time and the four common pitfalls brands must avoid to stay sharp and distinct.
By Jess Manganelli
From Craft to Catharsis: The Cultural Shifts That Will Drive 2026
Five forces that will shape marketing, culture and commerce in 2026.
By Ivan Kayser
How AI Brands Are Humanizing Themselves
As AI adoption surged in 2025 amid growing scrutiny, brands turned to human-centered storytelling to make emerging technology feel more familiar, emotional, and approachable.
By Redscout
