News

The Anti-Trend: Why basic brands are standing out

At Expo West, Less Was More: In a sea of functional, benefit-packed products, the most memorable brands were the simplest—those doing one thing incredibly well.

By Kailyn Moore and Ashley Shaffer

Here’s When You Should Hire a Brand Consultancy

In 2024, marketing decision-makers have more choices than ever when it comes to hiring an agency.

By Yowana Wamala

Navigating the “And Consumer” Who Wants It All

We all contain multitudes. Just look at the rise of “splurgy” and “stingy”.

By Francis Coyne

How to Become an Accessibility Ally

Five learnings and resources to help brands and businesses take action.

By Sabrina Vanterpool

What is a North Star?

How North Stars work and a few examples of how they show up in the real world.

By Redscout

Ten Thoughts on Knowledge Management and Why it Matters

Mastering personal knowledge management: Discover 10 key insights on curating, organizing, and accessing information effectively—transforming mindless consumption into a creative advantage.

By Redscout

Lessons from (Quietly) Confident Brands

Exploring the power of quiet confidence: Discover how brands like Heath Ceramics, sweetgreen, and Aesop build lasting consumer loyalty through consistency, intention, and authentic storytelling—without the need for loud marketing stunts.

By Kyle Showen

Are We Entering a New Era of Hybrid Work?

Rethinking the future of work: As hybrid norms evolve, companies are reimagining meetings, office spaces, and collaboration to foster purpose, intention, and autonomy in the modern workplace.

By Char Baxter

A Call for More Creativity

Breaking free from the predictable: Explore how A24, thatgamecompany, and creative communities like Loot and DAOs challenge conventions, spark imagination, and offer fresh alternatives to mainstream entertainment.

By Sabrina Vanterpool

Redscout news from here and there

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