BUILDING CONFIDENCE FOR THE WORLD’S MOST POWERFUL BRANDS BUILDING CONFIDENCE FOR THE WORLD'S MOST POWERFUL BRANDS

Seattle Reign FC

Putting a legacy sports franchise back on the front foot

North Star
Visual Identity
Go-to-Market Strategy
Campaign

Lands’ End

Priming a legendary, American brand for next-gen growth

Visual Identity
Brand Strategy
Campaign Development
Audience Definition
Go-To-Market Strategy

Best Buy

Reclaiming relevancy for a legacy retailer

Audience Definition
Brand Strategy
North Star
Portfolio Architecture
Socialization & Training

Scholastic

Shaping a new path for leadership and learning

North Star
Socialization & Training
Experience & Messaging Strategy

Stride

Becoming the advocate independent workers deserve

Audience Defintion
Brand Strategy
Go-To-Market Strategy
Visual Identity
Website Design

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Minimalist illustration of a hand placing a missing puzzle piece into a nearly complete puzzle.

Minimalist illustration of a person carrying a large pencil, walking toward a glowing doorway within a cube.

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We Believe

People are the key drivers of an organization's success—they deserve the best tools.

About Redscout

We Believe

High-performing companies share a unique capability—they’ve built a bias for action.

About Redscout

We Believe

Every brand can benefit from a creative leap—it’s a matter of determining which one.

About Redscout

“Redscout has been an invaluable partner in guiding the reinvention of Lands’ End.”

Andrew McLean

Chief Executive Officer

“Simply put, Redscout helped us see the best version of ourselves as a brand.”

Jennie Weber

Chief Marketing Officer

“If you’re looking to break through, Redscout is the caliber of agency to turn to.”

Lori Norian

Senior Director of Consumer Marketing

“It’s been incredible to watch Redscout commit, embed, and exercise the care and intention to redefine our club and brand.”

Maya Mendoza-Exstrom

Chief Business Officer

“Partnering with Redscout as an extension of our team proved to be a true value add! Collaborative, thoughtful, creative and best-in-class.”

Mara Rigney

Brand Strategy

Silent Killer: The Loss of Brand Clarity

An exploration of how small, often overlooked missteps quietly erode brand clarity over time and the four common pitfalls brands must avoid to stay sharp and distinct.

By Jess Manganelli

From Craft to Catharsis: The Cultural Shifts That Will Drive 2026

Five forces that will shape marketing, culture and commerce in 2026.

By Ivan Kayser

How AI Brands Are Humanizing Themselves

As AI adoption surged in 2025 amid growing scrutiny, brands turned to human-centered storytelling to make emerging technology feel more familiar, emotional, and approachable.

By Redscout

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