BUILDING CONFIDENCE FOR THE WORLD’S MOST POWERFUL BRANDS BUILDING CONFIDENCE FOR THE WORLD'S MOST POWERFUL BRANDS

Lands’ End

Priming a legendary, American brand for next-gen growth

Visual Identity
Brand Strategy
Campaign Development
Audience Definition
Go-To-Market Strategy

Best Buy

Reclaiming relevancy for a legacy retailer

Audience Definition
Brand Strategy
North Star
Portfolio Architecture
Socialization & Training

Milk Bar

Codifying a DIY spirit for national expansion

Visual Identity
Experience Design
Packaging

Scholastic

Shaping a new path for leadership and learning

North Star
Socialization & Training
Experience & Messaging Strategy

Stride

Becoming the advocate independent workers deserve

Audience Defintion
Brand Strategy
Go-To-Market Strategy
Visual Identity
Website Design

See All Work

Minimalist illustration of a hand placing a missing puzzle piece into a nearly complete puzzle.

Minimalist illustration of a person carrying a large pencil, walking toward a glowing doorway within a cube.

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We Believe

People are the key drivers of an organization's success—they deserve the best tools.

About Redscout

We Believe

High-performing companies share a unique capability—they’ve built a bias for action.

About Redscout

We Believe

Every brand can benefit from a creative leap—it’s a matter of determining which one.

About Redscout

“Redscout has been an invaluable partner in guiding the reinvention of Lands’ End.”

Andrew McLean

Chief Executive Officer

“Simply put, Redscout helped us see the best version of ourselves as a brand.”

Jennie Weber

Chief Marketing Officer

“If you’re looking to break through, Redscout is the caliber of agency to turn to.”

Lori Norian

Senior Director of Consumer Marketing

“It’s been incredible to watch Redscout commit, embed, and exercise the care and intention to redefine our club and brand.”

Maya Mendoza-Exstrom

Chief Business Officer

“Partnering with Redscout as an extension of our team proved to be a true value add! Collaborative, thoughtful, creative and best-in-class.”

Mara Rigney

Brand Strategy

The Anti-Trend: Why basic brands are standing out

At Expo West, Less Was More: In a sea of functional, benefit-packed products, the most memorable brands were the simplest—those doing one thing incredibly well.

By Kailyn Moore and Ashley Shaffer