- Work
- Sound Drinks
Regaining a category pioneer’s edge in a saturated market.
Sound
How do you reclaim space on a crowded shelf?
Sound was a pioneer when they launched their organic sparkling tea drinks in 2015. Five years on, the brand was seen as a niche player in the innovation-hungry category of sparkling beverages.
With a top-notch product, a mission to bring wellness to the wider world, and a growing pool of customers participating in sparkling, Sound’s founders wanted to reinvent the brand to live up to the promise of the product.
Redscout partnered with Sound to create a brand identity that would help them become the beverage of choice for a new wave of customers.
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NEW
“We came into the project with high expectations but were truly blown away by the professionalism, structure and rigorous process employed by the team at Redscout. Their design talent and holistic approach led to a new visual identity and package design that feels approachable and familiar, while also completely fresh and unexpected.”
Co-founder and CEO
We designed an identity system that brings flow and balance to everything it touches.
‘Sound’ hints not just at a harmonic relationship between body, mind and motion, but the care-free spirit that comes from knowing what you’re consuming is delicious, organic and unsweetened. We used the name and origin story as the foundation to create:
A sparkling new identity.
With tessellating waves of color, the new identity brings flow, balance and vibrancy to every surface. A central graphic device, an S shaped motif, serves as a mark, super graphic, and pattern-generating element that introduces movement and cues flavor.
Colorful flavor cues that pop.
Each SKU bursts with a unique combination of colors which correspond to the unusual ingredients within each can. Together, the patterns create a cohesive and dynamic brand statement, turning heads and sparking interest on shelf.
Impact
A brand that’s grown its market penetration.
With its bright new look and pack, Sound grew from 5 to 500 accounts on the West Coast. The brand earned its way into Whole Foods stores nationwide and was featured on the Whole Foods Market list of Food & Beverage Trends for 2022. In 2021, Sound saw 3x growth in same-store sales velocity.
Copywriter
Fern Diaz
Photography
Mari Juliano
Photography
Wonderkind Co.
