Woebot Health

Unleashing AI-powered therapy to expand mental health access

Graphic of Woebot work showing woman walking dog on beach
Woebot Health

Industry

  • Healthcare

What We Did

  • Brand Strategy
  • Messaging Strategy
  • Visual identity
  • Website Design
Graphic of Woebot work showing woman walking dog on beach

How do we convince the world that AI is part of the future of mental health?

With the mental health system under unprecedented stress from COVID and therapist waitlists growing, Woebot Health raised $90M to bet on B2B growth.

To get there, they needed to clearly differentiate their AI tools from a swath of competitors known for a conventional approach to digital mental healthcare.

Illustration of a young woman leaning against a glass bus stop panel at sunset, looking at her phone with a calm expression, while silhouettes of other pedestrians walk by. Text in the center reads, 'Do you want to chat about it?'

They [Redscout] get to the truth of things. They’re able to distill things in a way that is really meaningful and completely anchored in people’s lived experience, which is why they matched us so well. They’re all incredibly knowledgeable, they are incredibly professional.

Professional portrait of a woman with shoulder-length gray and brown hair, wearing a green blouse and a patterned skirt. She stands with her arms crossed, looking confidently at the camera against a neutral gray background.

Alison Darcy

Founder & President

Illustration of a mother holding her baby while gazing out of a sunlit window, bathed in warm, golden light.
Illustration of two women sitting on a rooftop at sunset, accompanied by a mobile interface overlay. Below, text reads: 'We ally with people and organizations alike,' emphasizing adaptability in care solutions.
Illustrated advertisement for Woebot Health displayed on a city subway entrance. The left side features a green and gold spiral design with text reading 'AI-powered mental health ally.' The right side shows a man relaxing on a couch, using his phone, with a cat resting beside him.

We anchored a brand vision in the clear advantages of Woebot’s proven tech: engaging, empathetic, and always-on. Whereas other providers stick to a clinical, impersonal approach, Woebot offers customized and immediate support to people, whenever and wherever they need it––enabling a smarter relationship with their mental health.

A digital illustration on a smartphone screen shows a mother holding her baby while looking out a sunlit window. The text above reads, 'Tech that listens, learns, and delivers,' and below, 'A reliable ally you can trust.'
A digital illustration of two friends sitting together on a rooftop at sunset, with one person’s arm around the other as they gaze into the distance. Birds fly overhead against a colorful sky.

A familiar and vibrant identity that evokes themes of partnership, empathy and having enough emotional space to tend to feelings. Atmospheric illustrations capture the intimate experience of navigating thoughts through the therapy experience, enabling Woebot to show all the use cases their products solve for.

Large Woebot Health billboard on the side of a brick building, displaying the message 'Small chats for big feelings' in yellow text on a blue background. Below, an illustration shows a man lounging on a couch with his phone, highlighting the brand's mental health support services.
Framed Woebot Health poster leaning against a wall, featuring an illustration of a person sitting in a chair, looking at their phone. The text 'Personal care at scale' is overlaid on the image, emphasizing accessible mental health support.
A collage of design elements from Woebot Health’s brand guidelines, showcasing typography, color palettes, illustration styles, logo variations, and iconography, with 'Graphic elements' in bold typography on a purple background.
A Woebot Health business card displaying the name, title, and contact information of Margot Delogne, VP of Marketing. The back of the card features an illustration of a person sitting in a chair, looking at their phone in a well-lit room with a window and plants.
A white tote bag with a bold, circular red, white, and blue swirl design, held up by a person wearing a black sleeve against a neutral background.