Woebot Health

Unleashing AI-powered therapy to expand mental health access

Graphic of Woebot work showing woman walking dog on beach

Woebot Health

Industry

Healthcare

What We Did

Brand Strategy
Messaging Strategy
Visual identity
Website Design

How do we convince the world that AI is part of the future of mental health?

With the mental health system under unprecedented stress from COVID and therapist waitlists growing, Woebot Health raised $90M to bet on B2B growth.

To get there, they needed to clearly differentiate their AI tools from a swath of competitors known for a conventional approach to digital mental healthcare.

Illustration of a young woman leaning against a glass bus stop panel at sunset, looking at her phone with a calm expression, while silhouettes of other pedestrians walk by. Text in the center reads, 'Do you want to chat about it?'

They [Redscout] get to the truth of things. They’re able to distill things in a way that is really meaningful and completely anchored in people’s lived experience, which is why they matched us so well. They’re all incredibly knowledgeable, they are incredibly professional.

Alison Darcy

Founder & President

Illustration of a mother holding her baby while gazing out of a sunlit window, bathed in warm, golden light.

Illustration of two women sitting on a rooftop at sunset, accompanied by a mobile interface overlay. Below, text reads: 'We ally with people and organizations alike,' emphasizing adaptability in care solutions.

Illustrated advertisement for Woebot Health displayed on a city subway entrance. The left side features a green and gold spiral design with text reading 'AI-powered mental health ally.' The right side shows a man relaxing on a couch, using his phone, with a cat resting beside him.

We anchored a brand vision in the clear advantages of Woebot’s proven tech: engaging, empathetic, and always-on. Whereas other providers stick to a clinical, impersonal approach, Woebot offers customized and immediate support to people, whenever and wherever they need it––enabling a smarter relationship with their mental health.

Illustration of a woman walking her dog on a reflective shoreline at sunset. The sky transitions from deep purple to warm orange. The text 'Check in with yourself.' is subtly placed in the sky, emphasizing self-care and mindfulness.

A Woebot Health billboard featuring the message 'A smarter relationship with mental health' in bold typography on a purple background. Beside the text, an illustrated woman with pink hair and glasses sits calmly with her eyes closed, exuding a sense of peace and mindfulness.

A digital illustration on a smartphone screen shows a mother holding her baby while looking out a sunlit window. The text above reads, 'Tech that listens, learns, and delivers,' and below, 'A reliable ally you can trust.'

A digital illustration of two friends sitting together on a rooftop at sunset, with one person’s arm around the other as they gaze into the distance. Birds fly overhead against a colorful sky.

A familiar and vibrant identity that evokes themes of partnership, empathy and having enough emotional space to tend to feelings. Atmospheric illustrations capture the intimate experience of navigating thoughts through the therapy experience, enabling Woebot to show all the use cases their products solve for.