Consultancies are mirrors of the world around them.
The fun of working at Redscout is also the secret of its longevity. We are and have always been a mirror of the world around us. We are the business world’s hyper-empathetic partner. We respond to early shifts, to emerging questions with strategic rigor and creative urgency.
We respond to the ever changing questions CMOs face from accessibility with Aspen Dental to service innovation with Dick’s Sporting Goods, and the transformative power of AI with Rubrik and the reinvention of wellness with Thorne.
We often operate at the edge of category change. That might look like sensing the immense rising value of women’s sports and partnering not with one but two NWSL teams. Or, sensing brick and mortar’s pending third renaissance – and nailing that right expression with Men’s Warehouse, Sephora, and Nike.
And just as important, we get to be part of the transformation of marketing not just outside but also inside organizations designing org models, AI deployment and employer brands.
What we do at Redscout isn’t always straightforward except to say that we work on the most urgent and interesting questions marketers are asking themselves.
In moments of financial uncertainty and technical change, cultural and political unrest, what gives us confidence in Redscout’s next 25 years is exactly that: our team shows up at its best when new questions emerge.