News from Redscout

We went to Expo West and It’s Official: Everyone Wants to Live Longer

From women’s health to sports performance, brands are reframing wellness through the lens of living longer and better.

By Jasmeet Gill

Silent Killer: The Loss of Brand Clarity

An exploration of how small, often overlooked missteps quietly erode brand clarity over time and the four common pitfalls brands must avoid to stay sharp and distinct.

By Jess Manganelli

From Craft to Catharsis: The Cultural Shifts That Will Drive 2026

Five forces that will shape marketing, culture and commerce in 2026.

By Ivan Kayser

How AI Brands Are Humanizing Themselves

As AI adoption surged in 2025 amid growing scrutiny, brands turned to human-centered storytelling to make emerging technology feel more familiar, emotional, and approachable.

By Redscout

The Anti-Trend: Why basic brands are standing out

At Expo West, Less Was More: In a sea of functional, benefit-packed products, the most memorable brands were the simplest—those doing one thing incredibly well.

By Kailyn Moore and Ashley Shaffer

Here’s When You Should Hire a Brand Consultancy

In 2024, marketing decision-makers have more choices than ever when it comes to hiring an agency.

By Yowana Wamala

Navigating the “And Consumer” Who Wants It All

We all contain multitudes. Just look at the rise of “splurgy” and “stingy”.

By Francis Coyne

How to Become an Accessibility Ally

Five learnings and resources to help brands and businesses take action.

By Sabrina Vanterpool

What is a North Star?

How North Stars work and a few examples of how they show up in the real world.

By Redscout

Ten Thoughts on Knowledge Management and Why it Matters

Mastering personal knowledge management: Discover 10 key insights on curating, organizing, and accessing information effectively—transforming mindless consumption into a creative advantage.

By Redscout

Lessons from (Quietly) Confident Brands

Exploring the power of quiet confidence: Discover how brands like Heath Ceramics, sweetgreen, and Aesop build lasting consumer loyalty through consistency, intention, and authentic storytelling—without the need for loud marketing stunts.

By Kyle Showen

Are We Entering a New Era of Hybrid Work?

Rethinking the future of work: As hybrid norms evolve, companies are reimagining meetings, office spaces, and collaboration to foster purpose, intention, and autonomy in the modern workplace.

By Char Baxter

A Call for More Creativity

Breaking free from the predictable: Explore how A24, thatgamecompany, and creative communities like Loot and DAOs challenge conventions, spark imagination, and offer fresh alternatives to mainstream entertainment.

By Sabrina Vanterpool