Charlotte Baxter

Head of Strategy

Charlotte is a lover of all things culture with a penchant for those literary, linguistic, and culinary. Since joining Redscout in 2013, she has worked on a wide range of engagements within luxury, lifestyle, hospitality, premium F&B, and entertainment. As a consumer, she is most excited by brands with a deep sense of provenance and heritage. As a strategist, she is drawn toward challenges that require the reconciliation of past, present, and future.

She can be found both in and out of the office with her nose in a book and a glass of wine.