Here’s When You Should Hire a Brand Consultancy
In 2024, marketing decision-makers have more choices than ever when it comes to hiring an agency. There are strategy boutiques, full-service agencies, design shops, production studios, advertising agencies and a host of other options. Here at Redscout, we are a brand consultancy, and we help our clients build the confidence to navigate strategic, creative and […]
Navigating the “AND” Consumer Who Wants It All
The Heartbeat Of Culture: Understanding The “AND” Consumer In All Of Us We all contain multitudes. Just look at the rise of “splurgy” and “stingy” consumer behavior. We’re more informed, more contradictory, and more discerning than ever. We’re walking paradoxes, and we can get lost in the maze of our own desires. The Harris Poll […]
How To Become An Accessibility Ally
One in four people in the United States has a disability. (Source: CDC, 2023) We first started diving deep into accessibility in live entertainment when one of our clients posed the question, how can the live music industry welcome all fans? We’ve all noticed the “accessible” seats scattered around music venues, movie theaters, and stadiums. […]
What is a North Star?
Mission. Vision. Brand Belief. These are a few of the familiar frameworks we see companies use to organize and rally their employees around a common purpose. At Redscout, we use the North Star as a unifying principle that guides your team, drives action, and builds confidence for a brand to show up at its best. […]
Scoutlook: Gabi
Scoutlook is an interview series where we highlight Scouts from across the company. To kick it off, we spoke with Gabriela Nishanyan, our assistant strategist and resident positivity guru who runs a bimonthly wellness series. Location Queens, New York. The Eastern European community is huge in Astoria. The food and pace are similar, so it […]