What is a North Star?
Mission. Vision. Brand Belief. These are a few of the familiar frameworks we see companies use to organize and rally their employees around a common purpose. At Redscout, we use the North Star as a unifying principle that guides your team, drives action, and builds confidence for a brand to show up at its best. […]
Scoutlook: Gabi
Scoutlook is an interview series where we highlight Scouts from across the company. To kick it off, we spoke with Gabriela Nishanyan, our assistant strategist and resident positivity guru who runs a bimonthly wellness series. Location Queens, New York. The Eastern European community is huge in Astoria. The food and pace are similar, so it […]
Ten Thoughts on Knowledge Management and Why it Matters
In an age of unlimited access to information, The Scouts believe that curating a personalized body of knowledge is a creative advantage.
The Two Faces of Innovation
Moral + Product = Innovation
Blackness Runs Deep
No shade, but why are Black people marketed to as a monolith?
More is More, Less is a Bore
Adopting Maximalism
What’s your Favorite Color?
The answer maybe deeper than you expected.