What we do
We help organizations build the tools to take on change.
North Stars
Define who you are:
— Brand Strategy
— Brand Positioning & Value Propositions
— Brand Architecture
— Brand Voice & Behaviors
— Brand & Product Naming
Design Systems
Show up confidently:
— Visual Identity Development
— Website Design
— Campaign Development
— Packaging Design
Cultural Transformation
Rally your teams:
— Employee Value Proposition
— Transformation Narratives
— Culture Playbooks
— Socialization
Go-to-Market Strategy
Build the tools to compete:
— Audience Definition
— Social & Content Strategy
— Channel Mix Recommendation
— Metrics & Measurement
Innovation Roadmaps
Map out what’s next:
— Opportunity Definition
— Product & Service Design
— Experience Prototyping
— Pilot Planning
Who we’ve worked with
Lands’ End
Priming a legendary American brand for next-gen growth
Audience DefinitionBrand StrategyCampaign DevelopmentGo-to-Market StrategyVisual Identity
- Audience Definition, Brand Strategy, Campaign Development, Go-to-Market Strategy, Visual Identity
Lands’ End
Priming a legendary American brand for next-gen growth
Best Buy
Embracing change to remain relevant
Audience DefinitionBrand NarrativeBrand SignaturesBrand StrategyCorporate North StarLeadership WorkshopsPortfolio ArchitectureSocialization & Training
- Audience Definition, Brand Narrative, Brand Signatures, Brand Strategy, Corporate North Star, Leadership Workshops, Portfolio Architecture, Socialization & Training
Best Buy
Embracing change to remain relevant
Brady United Against Gun Violence
Building a bipartisan brand in America
Audience DefinitionBrand StrategyWebsite Design
- Audience Definition, Brand Strategy, Website Design
Brady United Against Gun Violence
Building a bipartisan brand in America
Sound Drinks
A sparkling new identity for a brand ready to reclaim its edge in a booming category.
Brand StrategyGo-to-Market StrategyPackagingVisual Identity
- Brand Strategy, Go-to-Market Strategy, Packaging, Visual Identity
Sound Drinks
A sparkling new identity for a brand ready to reclaim its edge in a booming category.
Stride Health
Becoming the advocate independent workers deserve.
Audience DefinitionBrand StrategyGo-to-Market StrategyVisual IdentityWebsite Design
- Audience Definition, Brand Strategy, Go-to-Market Strategy, Visual Identity, Website Design
Stride Health
Becoming the advocate independent workers deserve.
National Gallery of Art
A timely new role that made a timeless institution a must-visit.
Audience DefinitionBrand NarrativeExperience StrategyOpportunity RoadmappingSegmentationVerbal Identity
- Audience Definition, Brand Narrative, Experience Strategy, Opportunity Roadmapping, Segmentation, Verbal Identity
National Gallery of Art
A timely new role that made a timeless institution a must-visit.
Nomad Health
Reinvigorating a category first mover by tapping into the passion of providers.
Audience SegmentationBrand StrategyCorporate North StarMessaging StrategySocializationVisual Identity
- Audience Segmentation, Brand Strategy, Corporate North Star, Messaging Strategy, Socialization, Visual Identity
Nomad Health
Reinvigorating a category first mover by tapping into the passion of providers.
Scholastic
Clarifying the way forward for a new era of leadership—and learning.
Corporate North StarGuiding BehaviorsOpportunity RoadmappingSocialization & Training
- Corporate North Star, Guiding Behaviors, Opportunity Roadmapping, Socialization & Training
Scholastic
Clarifying the way forward for a new era of leadership—and learning.
Quest
Readying a healthcare leader to serve the public not just as patients, but as people.
PackagingPortfolio ArchitectureVisual Identity
- Packaging, Portfolio Architecture, Visual Identity
Quest
Readying a healthcare leader to serve the public not just as patients, but as people.
Woebot Health
Unleashing the potential of AI-powered therapy to democratize mental health access.
Brand NarrativeBrand StrategyMessaging StrategyProduct PortfolioVisual IdentityWebsite Design
- Brand Narrative, Brand Strategy, Messaging Strategy, Product Portfolio, Visual Identity, Website Design
Woebot Health
Unleashing the potential of AI-powered therapy to democratize mental health access.
Oscar
Transforming an insurer into a care provider by giving purpose to its technology.
Brand NarrativeBrand StrategySocialization & Training
- Brand Narrative, Brand Strategy, Socialization & Training
Oscar
Transforming an insurer into a care provider by giving purpose to its technology.
Handsome Brook Farms
Standing out by speaking about a vision for the industry, not just what’s in the box.
Brand StrategyCampaign DevelopmentMessaging StrategyPortfolio ArchitectureVisual IdentityWebsite Design
- Brand Strategy, Campaign Development, Messaging Strategy, Portfolio Architecture, Visual Identity, Website Design
Handsome Brook Farms
Standing out by speaking about a vision for the industry, not just what’s in the box.
Partner with us
Ready to make change?
At Redscout, we know breakthroughs don’t happen by chance. Let us help prepare you for your next chapter.