Zaira is a self-identifying curious person. For her, the joy of being a Strategist comes from the opportunity to be forever learning, ask infinite questions, and test ideas that shake up category conventions and long-held beliefs. With experience in startups and direct-to-consumer companies, she believes in the power of brand in service of better business (and a better world).
As a professional hobbyist, she’s enthusiastic about trying new things often. Her amateur pursuits include hand built pottery, no-serve tennis, and people watching. Zaira was born in Bogotá, raised in Miami, and currently calls New York City her playground.