Press


Brands broke trust on Pride—here’s how they can earn it back

BY ANTONIO SERROS, STRATEGIST

June 26, 2025

Redscout CMO Ash Shaffer Honored as Adweek 50 Top Industry Leader

ADWEEK

June 03, 2025

On the Bridge Between Brand and Audience

BY FLORA CHAN, HEAD OF DESIGN

June 03, 2025

Humanize Your Brand to Build Bridges Across Deep Divides

By Susan Lavington, Redscout Client

May 15, 2025

Redscout's Mia Jones on Gen Z's dining attitudes and how they differ from Boomers

FORTUNE

April 19, 2025

Gen Z Doesn’t Want Your Brand Values—It Wants Your Platform

By Antonio Serros, Strategist

April 02, 2025

Nostalgia Marketing—Best Practices for Brands

By Dan Pratt, Strategy Director

March 21, 2025

ModernRetail logo

Redscout CMO Ash Shaffer on how brands can leverage media partnerships in 2025

ModernRetail

February 17, 2025

Bold white text reading 'WorkLife' centered on a vibrant purple background.

Redscout CEO Ivan Kayser on the Return to Office Industry Divide

WorkLife

January 16, 2025

Black text reading 'MediaPost' on a light purple background.

Redscout CEO Ivan Kayser Gives 2025 Marketing Predictions

Ad Age

January 06, 2025

Black text reading 'ModernRetail' alongside a stylized black logo resembling a geometric house, set against a bright yellow background.

Redscout CEO Ivan Kayser Shares Thoughts on Celebrity and Influencer Marketing Campaigns

ModernRetail

December 23, 2024

Graphic of Redscout CEO Ivan Kayser from MediaPost article

Why Brands Are Opting Out Of Full Rebrands

By Ivan Kayser, Chief Executive Officer

December 11, 2024

Netflix’s Moments is Its Latest Effort to Capitalize on Fandom

Marketing Brew

November 20, 2024

A digital collage promoting a Best Buy 48-hour sale, featuring images of electronics, including a tablet, headphones, a gaming controller, a laptop, and a yellow price tag. A person is shown working on a laptop outdoors. The Best Buy logo and the phrase 'Imagine that.' appear in the bottom right corner.

Best Buy Reimagines Its Role in Bringing Tech to Life for Customers

BestBuy

July 24, 2024

Stride logo before and after

Striding Solo: New Logo and Identity for Stride Health by Redscout

BRANDNEW

July 23, 2024

A smiling person wearing a cream-colored textured blouse poses against a black background. A Pride 2024 Ad Age badge in the bottom left corner reads: 'Honoring Creative Excellence.'

Redscout’s Ashley Shaffer on Why More Brands Should Make Women’s Sports Their Business

By Ashley Shaffer, Chief Marketing Officer

June 20, 2024

Nomad logo before and after

This Too Shall Compass: New Logo and Identity for Nomad Health by Redscout

Brand New

January 12, 2024