Navigating the “AND” Consumer Who Wants It All
The Heartbeat Of Culture: Understanding The “AND” Consumer In All Of Us We all contain multitudes. Just look at the rise of “splurgy” and “stingy” consumer behavior. We’re more informed, more contradictory, and more discerning than ever. We’re walking paradoxes, and we can get lost in the maze of our own desires. The Harris Poll […]